Adtoniq Examples

Welcome to the Adtoniq Examples Site, a WordPress multisite installation. Each example is its own WordPress website using Adtoniq to demonstrate different ways you can address the ad blocking challenge, depending on your own unique needs. Some of the examples require that you have your ad blocker enabled, and some further require that your ad blocker is configured to block analytics. One way to configure your ad blocker to block analytics is to make sure you enable the EasyPrivacy filter list. If you are on mobile, try using the Ghostery or Brave mobile browsers.

The following examples are available:

Show Google AdSense ads to ad block users

All ad blockers will block your advertisements. Using Adtoniq, you can use Adtoniq’s ad replacement capability to replace your blocked ads with AdSense ads, generating new revenue for your website. If you don’t have an existing AdSense account, you will need to get one. Because this uses Adtoniq’s ad replacement technology, you don’t need to rearrange your site to make room for the AdSense ads – they will replace your existing ads that have been blocked. Adtoniq makes this easy for both you, the website owner, and especially easy for your ad blocked audience. They need only tap / click a button to opt in to seeing AdSense ads.

Simple way to restore Google Analytics

Some percentage of your ad blocked audience will also be blocking Google Analytics from running, typically using the Easy Privacy filter list. You can target a message just to these users blocking analytics (and no others) asking them to opt into using Adtoniq’s Google Analytics feature, which will bypass their ad blocker once they opt in. When they so opt in, you start collecting data in your Google Analytics account using multiple custom dimensions, even if that user’s ad blocker is configured to block Google Analytics.
This strategy may be appropriate for websites that rely heavily on Google Analytics, and who have no ads on their site. As compared with asking the same user to whitelist you with their ad blocker (which will enable more than just analytics), you’ll have a much higher success rate resulting in capturing a greater percentage of your audience.

Use premium content to incentivize opt in

Another strategy you can take to restore Google Analytics is to protect some content on your site from users who block your analytics, until they opt in. Use the content you protect as an incentive to motivate your users blocking Google Analytics to opt in to restoring that service.
As compared with the previous example that only presented one button to opt in, this approach uses two buttons: One to opt in, and another to opt out. If a user opts out of using analytics, they can still continue to browse your site. However if they see protected content on your site, they can also see content you create explaining why the content is protected, and giving them a chance to immediately change their mind at the click of a button, in which case they immediately see your protected content without requiring a page refresh.

Ad replacement using acceptable ads

A significant percentage of your ad blocked audience will have their ad blocker configured to allow acceptable ads, because this is the default setting for the most popular ad blockers. How many? You can find out for yourself by signing up for Adtoniq Cloud. For these users who have already opted into seeing acceptable ads, you can replace your ads that do get blocked with ads that won’t get blocked because they meet acceptable ads guidelines. And because they have already opted in to acceptable ads, you do not need to worry about communicating with these users or using content protection because their ad blocker is already configured to allow acceptable ads.

Site lock out

This is the most severe form of content protection you can implement, which locks ad blocked users out of your site unless they opt into allowing the services you need to run your site. You get to designate which page the user should be sent to until they opt in.

Home page only

This is similar to the above example, except that your home page is not protected. This allows ad blocking users to get a sense of what your site is about before deciding whether they want to opt into allowing your services.